Thursday, September 30, 2010

Inspirational brand

Besides Kissing the Frog, as Sooshin always says, as designers we know that its not just about taking every opportunity to become a great designer. Its also about the acronym KISS, Keep It Simple Stupid. For the GAP keeping to the basics, with a refined and classic aesthetic is what supports this company on top and a fashion staple for just about everyone, no matter what your personal style. I feel like its the closet American design company that truly relates to Scandinavian design roots. In short, I want my design philosophy to be like a White oxford, classic at its roots, can be worn with jeans or dress pants, made from US grown cotton, and never inappropriate after labor day.

1 comment:

  1. I like your design philosophy! Have you seen GAP's new logo? Not so simple and clean... eek! I think they're switching back to the original now... Maybe they tried to kiss the frog and it just wasn't a successful opportunity!

    Great metaphors with your classic design style

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