None of the above.
The most important thing in design are two symbiotic elements. Emotion and Reflective value. These two branches do not live with out one another and therefore need to be discussed together.
Emotion is what drives a person to buy a product, even if they don't have the means at that time in life to purchase it. It drives them to do anything necessary for them to acquire their new obsession. Secondly is Reflective value. What does this product say about me to people that I will meet in the future, and how does this product add to my reflection of self values I hold myself to.
Deep stuff, we could talk all night.
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